Campaigns can be structured around New Zealand search demand, service economics and location coverage rather than using broad imported keyword lists.
TURN SEARCH INTENT INTO THE RIGHT ACTION
Google Ads Management Agency for New Zealand and Australia
Intent-led campaigns designed around measurable enquiries and commercial outcomes.
New Zealand · Australia
WHAT THIS SERVICE IS FOR
Kodely manages Google Ads around commercial intent, reliable tracking and landing-page conversion. Campaign structure, search terms, bidding and creative decisions are connected to the business outcome rather than judged only by clicks.
SHORT ANSWER
Kodely manages Google Ads around commercial intent, reliable tracking and landing-page conversion. Campaign structure, search terms, bidding and creative decisions are connected to the business outcome rather than judged only by clicks.
NEW ZEALAND + AUSTRALIA
Google Ads management for qualified demand in NZ and Australia.
Paid search works best when campaign intent, landing-page messaging and lead measurement are planned together. Kodely separates media spend from management and uses search-term and conversion data to improve the whole acquisition path.
Australian campaigns use separate geography, budgets, search-term learning and landing-page context so decisions reflect the Australian market instead of assuming NZ performance will transfer.
COMMON PROJECT BRIEFS
01
We need qualified search leads while SEO is still growing.
02
Our campaigns get clicks but the leads are poor quality.
03
Conversion tracking is incomplete or cannot distinguish valuable enquiries.
04
We need dedicated landing pages aligned with high-intent ad groups.
THE BUSINESS PROBLEM
Paid traffic becomes expensive when targeting, message and landing experience are disconnected.
Budget reaches the wrong searches
Loose targeting and missing exclusions spend money on people unlikely to become customers.
Ads promise more than pages deliver
The message changes after the click, weakening relevance and conversion.
Success is measured too shallowly
Clicks and impressions are reported without connecting campaigns to useful business actions.
WHAT KODELY DELIVERS
A connected route from problem to progress.
Campaign strategy
Define audiences, intent, geography, offers, commercial priorities and conversion actions.
Account and keyword structure
Organise themes tightly so bids, ads and landing pages remain relevant.
Ad messaging
Create useful, specific messages aligned with what customers are actively seeking.
Landing-page alignment
Improve the experience after the click so the promised next step is clear.
Conversion tracking
Measure calls, forms, bookings, purchases or other agreed outcomes accurately.
Ongoing optimisation
Use search terms, conversion evidence and commercial context to improve allocation.
SCOPE & FIT
Paid search governed by qualified outcomes.
The final scope is based on the business problem, current systems and the smallest useful outcome—not on forcing every project into the same package.
Search campaigns
Intent-led structures, keywords, ads, exclusions and landing-page alignment.
Commerce campaigns
Merchant feeds and suitable shopping formats where catalogue quality permits.
Measurement
Forms, calls, purchases or offline qualified outcomes agreed before optimisation.
Landing pages
Audits or separately scoped builds aligned with campaign promise and intent.
HOW THE WORK MOVES
A process designed to reduce avoidable surprises.
Audit
Review account access, policy health, tracking, search terms and landing pages.
Plan
Define intent, geography, exclusions, budget, actions and commercial value.
Build
Create tightly aligned campaigns, ads and measurement.
Verify
Test consent, conversion data and the complete post-click journey.
Optimise
Use search terms and qualified outcomes to improve allocation and messaging.
USEFUL OUTCOMES
What the work is designed to improve.
01More relevant traffic
02Reduced wasted spend
03Clearer conversion evidence
04Better campaign-to-page alignment
BUYER DECISION GUIDE
Questions worth resolving before you choose a supplier.
Account ownership
The client should own Google Ads, billing and analytics while granting Kodely the access needed to manage.
Lead value
Optimisation improves when the business can distinguish an enquiry from a genuinely qualified opportunity.
Landing-page fit
The ad promise and landing page should answer the same buyer intent without forcing visitors to search for the next step.
Market separation
NZ and Australia can require separate geography, copy, budget and reporting even when the service is the same.
WORKING PRINCIPLES
Clear responsibilities before the work starts.
✓
The client owns the advertising and analytics accounts
✓
Media spend is separate from Kodely management fees
✓
Search terms and negative keywords are reviewed routinely
✓
Approval, cost and results are controlled by Google and market conditions
QUESTIONS BUYERS ASK
Straight answers before you commit.
Visible, useful answers are the priority. Structured data is included only to describe the content accurately; it is not treated as a ranking shortcut.
01How much advertising budget do I need?+
The budget depends on search demand, competition, geography, conversion value and how much useful data the campaign needs.
02Can you work with an existing account?+
Yes. We can audit the current account, tracking and landing pages before recommending changes.
03Do you create landing pages?+
Yes. Campaign performance often improves when the post-click page is designed around the same intent and promise.
04What results do you report?+
Reporting should connect spend to agreed actions such as qualified enquiries, bookings, purchases or other meaningful conversions.
READY WHEN THE PROBLEM IS CLEAR
Need google ads management?
Send the current setup, desired outcome, timeframe and any known constraints. You do not need to prepare a formal brief first.